Who is an Expert?

Most of us don't consider ourselves to be 'experts'. But actually to everyone not in our line of business, we are. And rightly so.

Having worked within a specific profession, business, industry or charity; we have accumulated knowledge and experience in at least one important field. Sometimes several.

That knowledge is of value to the general public and invaluable to those in the media when working on news stories and features concerning your specialist area(s).

Few journalists have in-depth knowledge of specific subjects and rely heavily on advice, information, explanation, comment and opinion from those who DO know what they're talking about.

And that's where you come in. In reality 'expert' is shorthand for someone with 'relevant expertise' able to give an opinion based on their knowledge and experience.

With over 6,000 media members using Expertsources to source media-friendly experts, we provide you with opportunities to increase awareness of particular topics; deliver important messages to a wider audience; raise your media profile; extend the public's knowledge and produce editorial publicity for the organisation you represent.

The list below is for your guidance:

Experts include:

• Qualified Professionals:
  Lawyers, Doctors, Consultants, Surgeons, Accountants, Architects
• Academics:
  Professors, Lecturers, Senior Researchers
• Officials of:
  Professional Bodies, Trade Unions, Industry, Business, Political Parties
• Active Members/Spokespeople for:
  Associations, Institutes, Guilds, Societies, Charities, Campaign Groups, Religious Organisations, Research Centres, Sports Authorities
• Individuals:
  Financial Advisors, Business Entrepreneurs, Consultants
• Individuals with Representation:
  Musicians, Entertainers, Actors, Performers, Sportspeople, Writers, Authors
• Media:
  Specialist Editors, Journalists, Political & Social Commentators